Nike Is Brand Of Apparel And Sports Equipment Essay

Nike is brand of apparel and sports equipment that operates in North America, Western Europe, Central and Eastern Europe, Greater China, Japan and other emerging markets. The company was founded by William Jay Bowerman and Philip H. Knight in 1964 and was officially incorporated on September 8, 1969. (Reuters, 2016) On May 31, 2016, the company narrowed products into nine separate categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men’s training, Women’s training, Action sports, Sportswear and Golf. In addition Nike sells equipment and accessories for a wide range of sports, these products include golf clubs, protective equipment, gloves, bats, helmets, socks, bags, eyewear and watches and other digital devices. Nike also owns Hurley, a brand of skate shoes, apparel and accessories and Converse, a brand casual and athletic shoes, apparel and accessories. Nike is the Textile – Apparel Footwear Accessories industry, selling products made for athletic use. In 2015 total revenues for the fiscal year were $30.6 Billion, an increase of 10 percent from the previous year. Nike is the biggest company in the industry, Adidas brought in $17 Billion in revenue, Under Armour brought $3.96 billion. This is a mature industry, with each competitor being well established for a number of years and little to no new additions of new competitors. Looking to the future Nike can rely partially on its well established name and reputation and the fact that they are one ofShow MoreRelatedNikes Athletic Footwear Products1659 Words   |  7 PagesNike was founded in 1964 and is headquartered in Beaverton, Oregon. It is the world’s largest supplier of athletic apparel and sports equipment, worth over 105 billion dollars. Nike sells its products to retail accounts, through Nike-owned retail stores and Internet Websites through a mix of independent distributors and licensees throughout the world. Independent contractors manufacture all of Nike’s products; including all of its footwear and apparel products, which are produced outside the UnitedRead MoreTaking a Look at Nike Inc.974 Words   |  4 PagesBrief Overview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman wasRead MoreSwot Analysis Of Nike1118 Words   |  5 PagesNike has under its portfolio, Nike Brand, Jordan Brand, Hurley and Converse. 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Industry: Clothing, Fashion Accessory, Foot Wear, Sports Equipment Internet address: www.nike.com Primary SIC code: 3021 - Rubber and Plastics Footwear Primary NAICS Code: 316210 - Footwear Manufacturing Major Products and Services: 1. Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipment which include sports ballsRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 Pagesdiscussed for the sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. 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The top selling prod uct categoryincludesRead MoreStrategic Analysis Nike1619 Words   |  7 PagesMANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was â€Å"to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.† Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading