Discussion 2 Week 5 Market Research Assignment Example | Topics and Well Written Essays - 500 words

Discussion 2 Week 5 Market Research - Assignment Example For instance, a government agency, CDC plans to purchase a medical equipment which would address health needs of a population at risk in a certain state. As such, it is in the most appropriate capacity, in terms of knowledge, resources, and skills to discern the best research methodology to use in justifying that purchasing the equipment would benefit the identified population and achieve health standards and goals of the federal government. 2. Analyze the importance and explain the value of a market research plan in the acquisition and distribution of supplies and services. Support your position with examples. Explain which aspect of the market research plan is likely to be the most valuable for those seeking to acquire a company. A market research plan enables the government agency to identify in a more in-depth presentation and structure, their needs in the acquisition and distribution of supplies and services; as well as the manner within which these identified needs are to be satisfied through the results generated from the research. As emphasized, â€Å"agencies use the results of market research to determine if sources are available to meet their needs, especially any sources providing commercial or nondevelopmental items† (OConnor, 2007, p. 174). The market research plan is revealed to have no prescribed format; but should contain, at least, the following aspects: â€Å"explanation of the acquisition’s background and purpose; description of the agency’s minimum needs, in terms of function and performance; desired schedule of delivery; list of small business and other sources who were contacted, including the methodology used for compiling and refining the list of potential vendors; discussion of customary commercial practices; identification of price ranges discovered; and a description of available commercial or non†developmental items† (U.S. Small